Helping B2B Brands Shine

Strategic marketing and consulting with deep expertise in financial services and technology.

We help companies build and scale their brand and marketing to take it to the next level. Whether pre-launch or already in operation, our expertise spans everything from marketing strategy, branding, content creation, events, PR, sales enablement, lead generation, GTM strategy and more.

Services

Fractional CMO

  • Go-to-market strategy

  • Content strategy

  • Campaign planning

  • Customer segmentation

  • Competitor audit

Brand Development

  • Narrative & messaging

  • Logo & visual design

  • Activation

  • PR

  • Events

Content Creation

  • Website copy

  • Thought leadership

  • Blogs & articles

  • Case studies

  • Infographics

Digital Media

  • Multi-channel strategy

  • Email campaigns

  • Newsletters

  • Social media

Marketing Operations

  • CRM buildout

  • Marketing tech assessment

Sales Enablement

  • Pitch decks & sales materials 

  • Lead generation & sales support

  • Investor relations support with targeted list and outreach strategy

We help…

Startups

Growth Stage Companies

Investment Funds

Our Advantage

Having built and led marketing teams at Fortune 500 companies globally, we have the necessary experience to quickly assess your needs and formulate a winning plan of action.

Industry Expertise

We have over a decade of experience working with B2B brands across financial services and tech. We know what resonates and what tactics work to capture the attention of these audiences.

Leadership

We determine which optimization techniques can maximize the efficiency of your strategy. We define clear KPIs, regularly monitor the progress of campaigns and make adjustments as necessary.

Optimization

We provide all the benefits of a full-time CMO but tailored to the needs and budget of your business. Engagements are typically structured anywhere from 5-20 hours per week over a 3-6-month period.

Flexibility

Our Founder

Alexandra Marciniak is a brand and marketing expert with over 14 years of experience building B2B finance and tech brands. Her expertise spans everything from marketing strategy, branding, content creation, events, PR, sales enablement, lead generation, GTM strategy and more.

Prior to starting Citrona Group, Alexandra was Head of Institutional Marketing and Sales Enablement at Blockchain.com where she was responsible for developing the marketing strategy for institutional products. Before moving to Miami in 2021, she was based in London where she built out the global marketing team for Goldman Sachs Equity Electronic Trading (GSET) and previously led marketing efforts for Bloomberg Tradebook in New York and London.

 Alexandra holds MBAs from Columbia Business School and London Business School and a Bachelor of Arts in Communication from Boston College.

Who we’ve worked with

Contact

Each project is unique, which is why our services are tailored to your needs. Tell us more and we’ll build a custom proposal.